Not too long ago, the production of ‘Goodbag’ has finally started. Goodbag, with the deliberate ambiguity of referring to both ‘Goodguy’ and ‘Goodybag’ in Dutch, is a design by Waarmakers. Goodbag is the outcome of an exploration of designing for altruism. How can design elicit pro-social behaviour? Goodbag enables people to offer the stuff they...
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Tim Brown convincingly shows how design thinking may be applied in different domains, like organizational change or policy development. In this book, the value of designers in different domains than their conventional one is illustrated by rich cases. It thereby illuminates the value of design techniques and processes in other domains. Especially the “user-centeredness” of...
This book shows how to apply social psychological principles to interactive technology. It thereby very effectively shows how to transform social psychological theory into an interactive design. It is a very important book in its field and has led to a wide range of follow-up studies, ranging from marketing to health studies. We consider the...
This book describes a behavioural economics approach to understand how the environment pushes us to make choices we do not deliberately and thoroughly consider. The book illuminates nicely how the environment is actually steering much of what we do and how we do it. Although it is more directed at policy makers rather than designers,...
In this book, designers are supported to consider what products and services mean to people, i.e., how it engages them with the world or enables them to act upon their world. The design approach supports designers in critically examining the situation at hand and to take position. In doing so, the authors stress the responsibility...
(I am now going to write about myself in third person, which is quite strange) When the 17-year-old Anna was interviewed for the high school newspaper about what to do after receiving her diploma, she answered: ‘I will go to the TU Delft to study Industrial Design because I believe that the majority of problems...
Nynke Tromp works as a design researcher at the department of Industrial Design, Delft University of Technology and social designer at KVD reframing in Amsterdam. In both positions, she works on the social implications of design. Nynke is also member of ‘Redesigning Politics’, a creative think tank aiming for redesigning thinking, institutes, structures and interaction...
Eefje Ernst is passionate about the relationship between products and people. She founded the first Dutch Social Design agency in 2009 and designs products and services with special attention for their social impact. As a social designer Eefje works on projects that make a difference both in the life of an individual and in the...
